For a small business, sales are everything. Luckily, there are several tactics you can use to boost sales, which this article goes over.


While you want to toe the line between friendliness and pushiness, upselling is an invaluable technique for producing more sales. If your company has an e-commerce site, try displaying other items the customer might buy as soon as they add something to their cart. If your company has a physical retail location, try offering discounts on additional purchases.

Highlight Benefits, Not Features

According to, customers are more interested in what a product can do for them rather than its specific features. For example, if you are trying to draw customers to purchase your new software, try highlighting how it can make their lives easier rather than droning on about its technical aspects.

Offer Free Incentives

An effective way to draw customers in is by offering free incentives. Examples include a free sample product or a free trial period of your company’s service. For this to work, make sure your product is in good shape: An excellent one can lead to a longtime customer, while a shoddy one may turn them off forever.

Follow Up After the Sale

Once your company makes a sale, your interaction with the customer should not be over. Check in with them to see if everything went smoothly and if the product or service is working for them. If the customer is pleased with the purchase, then they will appreciate you taking the extra step. If they are not pleased, then following up can produce an opportunity to make things right and win the customer back over.

Incentivize Employees

Customers are just one side of any sale. The employees making the sale are equally important, so it is important to keep them motivated. To push employees to do their best when it comes to sales, try offering rewards like extra pay and recognition awards.

To learn more about ways to make your company thrive, check out Value Capital Funding’s other content.